In collaboration with Luxury swimwear brand ERES and the Comité Colbert Paris
“An Eres girl, is an Eres girl from the moment she wakes up to the moment she goes to bed”.
Our strategy strives to accompany the client throughout « the Eres day » helping her to compose and organize her holiday wardrobe. This metaphorical day starts from the moment she walks in the boutique. We have determined three key moments in the Eres day allowing us to design a new client experience. This new chronological shopping experience transports the client through sounds, lighting and suggestive textures. Through our digital shop window, you can now follow our Eres mannequin going about her day. The window will captivate you with its animation and changing colour gradients.
Designers : Sabine Miachon, Abbie Haines
© ABBIE HAINES, 2018