“Our Strategy was to create a tangable experience allowing all our customers to dive into the Les georgettes univers and create there own personal piece of jewelry in a boudoir style parisien apartment”
Created by Maison Altesse, in partnership with the leather goods brand Texier, Les Georgettes is an innovative concept of customizable jewelry with interchangeable colours. With Les Georgettes, you can change the colour of your jewelry and personalize it according to your outfit, your bag or your mood! Les Georgettes is a fun dynamic brand with a long history as one of the most beautiful references in french made jewelry.
Artistic direction, Interior design and Coordination of three Les Georgettes by Altesse Boutiques in Shanghai, Tokyo and Rennes.
Shanghai August 2019
Rennes March 2020
© ABBIE HAINES, 2020